SaaS Rebrand & Domain Migration Checklist: Preserve SEO, Email, and Links
Plan the switch. Verify parity. Monitor for regressions.
TL;DR
- Map 301s and verify content parity before cutover.
- Keep analytics and Search Console in dual‑tracking mode.
- Audit email DNS and support inbox continuity.
Pre‑cutover
- Inventory URLs, titles, canonicals, and hreflang.
- Stage 301 map; test in staging with crawls.
- Prepare sitemaps; verify both domains in Search Console.
Cutover
- Go live with 301s, HSTS, and correct canonical tags.
- Submit new sitemap; keep old property monitored.
- Confirm email (DMARC/SPF/DKIM) and support alias routing.
Post‑cutover
- Fix 404s, update top backlinks, and watch KPIs.
- Update app links, docs, billing, and social profiles.
- Run focused recrawls until errors trend to zero.
See also
FAQ
- Will rankings drop? — Temporary dips happen; plan parity and redirects to recover quickly.
- Subdomains or folders? — Prefer folders unless infrastructure requires subdomains.
- What about app links? — Update universal links and deep link routing alongside web redirects.