PE Rollups and VC Portfolios: Standardizing Product Names and Domains
One taxonomy, clear redirects, strong email posture.
TL;DR
- Choose a naming architecture and apply it consistently.
- Adopt a TLD policy; default to .com for B2B properties.
- Centralize DNS, TLS, and DMARC with access controls.
Conventions
- ProductOS.com pattern for platform‑style tools.
- Subdomain rules for docs, app, and status.
- ccTLD handling for targeted markets when justified.
M&A playbook
- Diligence: chain of title and escrowed transfers.
- Redirect trees that preserve SEO and user bookmarks.
- Conflict resolution across product lines and regions.
See also
FAQ
- Keep legacy domains alive? — Yes—301 them and keep email aliases for existing users.
- When to consolidate? — After clear ownership and redirect mapping across the stack.
- Microsites or redirects? — Redirect unless there is a clear search intent case for a microsite.